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In this article, we’ll dive into Starbucks data to analyze which demographic groups respond best to offers, how to distribute Starbucks offers to optimize sales. This is part of Udacity Data Scientist Nanodegree program.

source: https://www.pexels.com/photo/person-performing-coffee-art-302899/

Project Overview

Provided transaction, demographic and offer data contains simulated data that mimics customer behavior on the Starbucks rewards mobile app. Once every few days, Starbucks sends out an offer to users of the mobile app. An offer can be merely an advertisement for a drink or an actual offer such as a discount or BOGO (buy one get one free). …


Wanna find a bargain deal when staying at an Airbnb in Seattle? Read below! This article will present you tips on how to save money.

The analysis within this article is based on Seattle Airbnb Open data beinganalyzed using the CRISP-DM Process to produce insights on how to save money when staying in Airbnb. The CRISP-DM Process is short for Cross Industry Process for Data Mining Process, which mainly consists of 6 steps, Business Understanding, Data Understanding, Data Preparation, Modeling, Evaluation and Deployment.

Just as the title implies, we want to know how to save money when staying at an…

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